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ARTICLES

The tale of two Monsters
Hansen Beverages is a large United States corporation which has sold MONSTER branded energy drinks for a number of years. The product sells in the hundreds of millions of dollars per annum and in the...


Is there such a thing as Maori IP?
In recent times a number of Maori groups have argued that aspects of their culture cannot be used without proper permission. For example Maori groups objected when an Israeli tobacco company used...


Choosing a brand name...
When choosing a trade mark it is best to avoid descriptive names. For example a brand name such as "small tablet" for tablets that are small would probably be impossible to register and enforce...


New Zealand Patent Law set to Change
New Zealand's Patent legislation is currently getting a long awaited revamp. Our Patents Act was actually written in the 1950's and in some respects it has lagged behind developments in patent law...


AJ Pietras & Co. Intellectual Property Law